A Kolkatan girl, born in a Madu Business Family, I wanted to study Pshychology after high school. My parents decided not to let me to go to Bangalore for the same, & so I decided not to pursue graduation altogether. I could never do things with half heart. Instead I enrolled myself to learn Graphics in Arena Multimedia, Kolkata. Then, I envisioned myself spending life creating Greeting Cards. However, a Logo Competition that I participated in, & finally won, boosted the confidence in me, & I began freelancing, with my design education running parallel. Then I used to work for 17 hours straight –9 AM to 2 PM would help my parents in our family business of garments, schedule all my client meeting upto 7 in the evening, & then sit till about 4 AM to finish & deliver client projects ! I was then desperate to prove a point – not to the World – but maybe to Myself & My Close ones around…
A friend & I partnered, & IdeaPerfect Communication was born in the year 2010. We were a team of 3-4 people in all. That was a tough phase. I was facing a constant struggle managing my Projects, Team & Cash-flows. ‘Doing – Failing – Learning – Re Doing’ – the primary lesson learnt from this phase. I had exhausted all my savings, & was literally living from hand to mouth. My ego did not allow me to share my hardships with my parents. I still was far away from proving ‘the point’. Work consumed all my time, which meant I had no time for socializing & for friends. I was exhausted, was literally making no money & was missing someone to talk to ! Thats when marriage came my way. Perfect Timing! Manish Mittal, is my best buddy, my support mechanism, my backbone & also happens to be my husband. As Destiny had its way, marriage made me shift my base from Kolkata to Bangalore. A new city, a new start – for my personal & professional life. I was now managing a home, along with my work. I spent quality time understanding business issues & rectifying my mistakes. Meanwhile, the office in Kolkata was operational, till every member of my team could smoothly exit.
2010 was a make shift year. I registered IdeaPerfect Communication formally. In the same year, I was also selected by the Indian School of Business, Hyderabad, for their GSS 10K Program. This Program played the role of a major catalyst. The insights, learnings, interactions helped me reform myself & my business. Today, IdeaPerfect Communication is run by my friend and business partner Saloni Bhandari, along with me. She brings in Creative Energies, while I take care of the Business Aspects. (www.ideaperfect.com ) Today we have more than 50+ clients we have served to and maintain relationships regularly.
Over my years of work, I realized how information exchange & networking are the key contributing factors for the growth & development of any organization, no matter how big or small it is. Hence, on 5th January 2011 I started HEN India – Her Entrepreneurial Network – a platform to bring Indian women entrepreneurs to inspire, inform and support each other to create successful businesses along with balanced lives. Today we are group of 3500+ members across the country. We have held workshops and seminars in cities like Kolkata, Delhi, Mumbai, Bengaluru, Bhelai etc. (www.henindia.com)
#1 – How to make clients / look for business when you have no reference points or connections ?
in 2003,when people were using www.orkut.com to connect with friends and family and displaying their images, i would use it to display my designs and to connect with people for work… Looking back, I know I was simply making use of Soacial Media Marketing tools.
#2 – How to get business in a new city where people don’t know you ?
I googled – “meet people for business” – Simple ! I got connected to groups like TiE, OCC, Headstart, BNI, Meet-Up – read about each one and made notes on what each one has to offer – went to all the meets & finally joined TiE for a year as their workshops were really useful. Business is no rocket science. Simple & logical applications help to achieve great things. When there is a question – do not hesitate to ask.
#3 – How to rectify past business issues & problems ?
I took some time off to recharge myself, & participated in Indian School of Business’, Hyderabad, GSS 10K Program. This is when I remodelled the Company Structure & its Functioning. As it is said – When Life throws Questions at You, Sometimes the Best thing to Do is – DO NOTHING !
#4 – Hear Me, Hear Me, Hear Me – How important / necessary is it to have someone who could analyse your business as an outsider?
While I was redefining my business, & during all the structural changes, I did want someone who I could brainstorm with, Someone who would put forward a neutral view. A Mentor. It is then that I connected myself to these people, from varied industries & networks, for varied learnings & insights – & I call them my Mentors. Be an opportunist & learn from others experiences!
#5 – Work – Life Balance – Is it always a problem ?
I live with following rules :
– Work is a priority during the week, Family is a priority during the weekend. If there is an urgent meeting required on a weekend – I attend it with my husband. My clients and business associates are informed well in advance. In Bangalore, one spends a whole day for a one hour meeting, due to the long distances. Hence, I do not compromise on my personal time with my Best Friend & Love – we handle both – & he is kind enough to share an hour of his weekend time.
– After 6.30 PM I let go any Calls, Msgs, Facebook Posts, Mails etc. World has become a smaller space and people expect quite a bit, but I have been able to set a stage with people to limit their expectations with me. From 8.30 AM to 6.30 PM I am quite prompt, but not after that.
– There is a trade off happening at every minute, between Family & Clients. I try & strike a balance & when I am stuck in a tricky situation, I open my cards out to both – family and client. It is no issue to let your client see that side of yours – we all face similar situations in life. Clients understand & like honest reasons.
#6 Time for Self – How important is it ?
While managing my Business & Family, I have also created space for MY Time. I use this time to do what I want to do – learn something new, do something for myself. No Matter What – this is not compromised up on !
Life is not difficult, We make it difficult.
To Achieve, First Believe.
Express – It helps to Learn, Grow & Connect – with Self & Others.