Amisha Sethi is the author of ‘It Doesn’t Hurt To Be Nice’, which was released in September 2015. Amisha has extensively researched ancient scriptures. In this book, she uses humorous, dramatic and enthralling experiences of a young girl to understand the ultimate purpose of life – to be a better human with each passing day.
Amisha has been a marketing and business leader with extensive experience in brand marketing, strategy and international consumer marketing. She is currently the CMO of the pioneering App called the Little App. She held the position of CMO global with a software MNC in 2014, was Chief Commercial Officer at AirAsia in 2013 and Director of Brand Marketing Asia at BlackBerry where she spent seven years. Amisha has won number of awards and recognition for her work in marketing in APAC including the “young women rising star” at World Women Leadership Congress 2014, and top 50 most talented brand leaders of India. She is an alumni of Kellogg School of Management, Northwestern University, Chicago and also an MBA from Amity Business School and a science graduate from Delhi University.
She is currently also penning her second book which is on the beautiful nuances of love and its purity. A hilarious satire on how complex we make the simplest form of feeling which is “love”… Name of the book is ‘Love is simple, but why Men are so complex’
We all have purpose in life. Her ultimate purpose in life is to be a better human being with each passing day. And through her writing, she attempts to spread the messages of being nice and kind first before anything else. In the long run, inner peace is what matters and everything else is chaff !!
Challenges are just experiences for her. Also she strongly believes there is no success and failure. Life is about enjoying various moments that come your way. She have no regrets and has loved every bit of her experiences so far! She believes in her divinity and hence no challenge is truly a challenge for her.
About the book ‘It doesn’t hurt to be nice’:
‘It Doesn’t Hurt To Be Nice’ is about rediscovering life with sprays of comedy served with a pinch of salt and sugar! Amisha attempts to spread the message of kindness, love, happiness and being beautiful inside out using dramatic and hilarious experiences of the character ‘Kiara’. This is a first of its kind book where teachings of ancient scriptures and global philosophers are transcended in the simplest form to reach millions of young people in a fun and entertaining way. She uses simple experiences to drive the concepts of professional compassion in work life, fearing nothing, mastering thought, the art of detachment and being kind and compassionate.